Moustapha Diop

At the crossroads of data, product, and market strategy is where my passion lies. I am enthusiastic about understanding consumer psychology and decision-making processes, then crafting strategies that reach and resonate with them, especially in Africa.

I'm a Growth Product Strategist with 10+ years of experience scaling products in emerging markets. I specialize in turning data into growth strategies, leading cross-functional teams, and building products that solve real problems across African markets.

Currently leading growth initiatives at Socium, I leverage data to increase customer base, optimize conversion funnels, expand into new markets and build sustainable growth in resource-constrained environments.

I document my thoughts and reflections here and small ideas I play with there.

Outside of work, I contribute to Galsen AI (Senegal's premier AI community) and regularly provide growth and marketing training to African startups through organizations like ITC and Ignite. I also love learning new things and sharing knowledge with the community so if you're passionate about tech and love coffee, say hi at hi@diop.me