Moustapha Diop

Growth strategist and builder exploring what works in African markets.

I help Series A+ startups scale through strategic guidance, while building experimental tools to test ideas about product-market fit, consumer behavior, and growth infrastructure in emerging markets.

10+ years building and scaling across West African markets - Senegal, Côte d'Ivoire, Cabo Verde, Congo. I also train founders and teams on growth strategy, experimentation frameworks, and go-to-market execution.

I work in both French and English, bridging Anglophone best practices with Francophone market realities. Currently Based in Dakar.

Active in the African startup ecosystem through Big Angels Day coordination, Dakar Network Angels, and various advisory roles.

Latest Note

Recent thoughts and observations

The Zero-Sum Attention Economy

Attention is biologically fixed and economically finite. Content supply is approaching zero marginal cost. The collision between these two facts (one immutable, one accelerating) has made...

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Podcasts

Conversations with brilliant builders shaping Africa's future

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Working with Startups

I take on select strategic engagements with Series A+ African startups navigating growth, market expansion, and PMF validation.

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