Thoughts and experiments in code
Spending time in Lagos and Nairobi, I'm noticing how trust signals work differently across regions. In Lagos, social proof through WhatsApp groups drives more conversions than fancy landing pages.
Traditional growth loops don't always work in markets with different infrastructure. Mobile-first isn't just about responsive design—it's about rethinking the entire user journey.
The key to sustainable growth is understanding which metrics actually matter. Vanity metrics feel good but don't drive business outcomes.
Building products for emerging markets requires different assumptions. What works in Silicon Valley might not work in Lagos or Nairobi.
The most successful African startups understand that community isn't just marketing—it's the product. Word-of-mouth travels faster than any paid acquisition channel.
Leading distributed teams across different time zones and cultures requires intentional communication strategies. Async-first doesn't mean async-only.